生鮮農(nong)(nong)產(chan)品(pin)(pin)?的(de)供(gong)(gong)(gong)應(ying)鏈(lian)采購管理，生鮮農(nong)(nong)產(chan)品(pin)(pin)供(gong)(gong)(gong)應(ying)鏈(lian)管理是指將肉、蛋(dan)、奶、蔬菜瓜(gua)果等農(nong)(nong)產(chan)品(pin)(pin)從生產(chan)到銷(xiao)售(shou)(shou)的(de)采購、生產(chan)、運(yun)輸(shu)、銷(xiao)售(shou)(shou)等一系列環(huan)(huan)(huan)節(jie)進行整合加工(gong)，達到系統最優化(hua)。其中(zhong)供(gong)(gong)(gong)應(ying)鏈(lian)采購管理是最重要(yao)的(de)一個環(huan)(huan)(huan)節(jie)，加強供(gong)(gong)(gong)應(ying)鏈(lian)采購環(huan)(huan)(huan)節(jie)可以增強整條產(chan)品(pin)(pin)供(gong)(gong)(gong)應(ying)鏈(lian)的(de)市場(chang)競爭力。

生鮮(xian)農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)的(de)(de)(de)(de)供(gong)(gong)應(ying)(ying)(ying)鏈(lian)采(cai)(cai)購(gou)(gou)和(he)其他電(dian)子(zi)商務環境(jing)下的(de)(de)(de)(de)采(cai)(cai)購(gou)(gou)不同，農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)的(de)(de)(de)(de)生長(chang)周期比較(jiao)(jiao)固(gu)定，比如陽澄湖(hu)大閘(zha)蟹一般在(zai)(zai)農(nong)歷九月(yue)至十月(yue)捕撈銷售，而大閘(zha)蟹的(de)(de)(de)(de)消費群體遍布全國(guo)(guo)，要在(zai)(zai)限定時(shi)間(jian)內(nei)送達，同時(shi)要保證產(chan)(chan)(chan)(chan)品(pin)(pin)的(de)(de)(de)(de)新(xin)鮮(xian)度；贛南臍橙一般在(zai)(zai)十一月(yue)采(cai)(cai)摘(zhai)銷售，固(gu)定的(de)(de)(de)(de)成長(chang)周期以及(ji)運輸條件的(de)(de)(de)(de)限制(zhi)使得(de)農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)保險難度增加不少(shao)。與國(guo)(guo)外相比，我國(guo)(guo)農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)的(de)(de)(de)(de)生產(chan)(chan)(chan)(chan)極易受(shou)到較(jiao)(jiao)多因素的(de)(de)(de)(de)影(ying)響，包括氣候、地(di)域、自然災害等，我國(guo)(guo)的(de)(de)(de)(de)生鮮(xian)農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)電(dian)子(zi)商務的(de)(de)(de)(de)供(gong)(gong)應(ying)(ying)(ying)鏈(lian)發展(zhan)不及(ji)國(guo)(guo)外，且(qie)理論應(ying)(ying)(ying)用(yong)到實際案例較(jiao)(jiao)少(shao)，在(zai)(zai)供(gong)(gong)應(ying)(ying)(ying)鏈(lian)采(cai)(cai)購(gou)(gou)管理方面還(huan)有很大的(de)(de)(de)(de)提升(sheng)研究空間(jian)。