生(sheng)(sheng)鮮(xian)農(nong)產(chan)(chan)(chan)品?供(gong)應(ying)鏈管理是指將肉(rou)、蛋、奶、蔬菜瓜果等農(nong)產(chan)(chan)(chan)品從生(sheng)(sheng)產(chan)(chan)(chan)到(dao)銷(xiao)售(shou)的(de)采購(gou)、生(sheng)(sheng)產(chan)(chan)(chan)、運輸(shu)、銷(xiao)售(shou)等一(yi)(yi)系(xi)列環(huan)節(jie)進行整合加工，達(da)到(dao)系(xi)統最(zui)優化。其中(zhong)供(gong)應(ying)鏈采購(gou)管理是最(zui)重(zhong)要(yao)的(de)一(yi)(yi)個環(huan)節(jie)，加強(qiang)供(gong)應(ying)鏈采購(gou)環(huan)節(jie)可(ke)以增強(qiang)整條(tiao)產(chan)(chan)(chan)品供(gong)應(ying)鏈的(de)市(shi)場(chang)競爭力。生(sheng)(sheng)鮮(xian)農(nong)產(chan)(chan)(chan)品的(de)供(gong)應(ying)鏈采購(gou)和(he)其他電子商務環(huan)境下的(de)采購(gou)不同(tong)，農(nong)產(chan)(chan)(chan)品的(de)生(sheng)(sheng)長周期比較固(gu)(gu)定(ding)，比如陽澄湖大閘蟹(xie)(xie)一(yi)(yi)般(ban)在農(nong)歷九(jiu)月至十(shi)月捕撈銷(xiao)售(shou)，而大閘蟹(xie)(xie)的(de)消費群體遍(bian)布全國，要(yao)在限(xian)定(ding)時(shi)間(jian)內送達(da)，同(tong)時(shi)要(yao)保(bao)證產(chan)(chan)(chan)品的(de)新鮮(xian)度；贛南臍(qi)橙一(yi)(yi)般(ban)在十(shi)一(yi)(yi)月采摘銷(xiao)售(shou)，固(gu)(gu)定(ding)的(de)成(cheng)長周期以及運輸(shu)條(tiao)件的(de)限(xian)制使得農(nong)產(chan)(chan)(chan)品保(bao)險難度增加不少。

與國(guo)外相比，我國(guo)農(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)的生(sheng)產(chan)極(ji)易受到較多因素的影響，包括氣(qi)候、地域、自然災害等，我國(guo)的生(sheng)鮮(xian)農(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)電子商(shang)務的供(gong)(gong)應(ying)(ying)鏈(lian)發展不及(ji)國(guo)外，且理(li)論應(ying)(ying)用到實際案例較少，在供(gong)(gong)應(ying)(ying)鏈(lian)采(cai)購(gou)管(guan)(guan)理(li)方(fang)面還有(you)很大(da)的提升研究空間。生(sheng)鮮(xian)農(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)的供(gong)(gong)應(ying)(ying)鏈(lian)采(cai)購(gou)可以(yi)充分整(zheng)合農(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)生(sheng)產(chan)地及(ji)市(shi)場(chang)(chang)需求，通過對(dui)市(shi)場(chang)(chang)的快速反應(ying)(ying)，加快買賣雙方(fang)之間的信息流通，對(dui)市(shi)場(chang)(chang)提前(qian)做出(chu)反應(ying)(ying)，搶占(zhan)市(shi)場(chang)(chang)先機，基于(yu)市(shi)場(chang)(chang)的供(gong)(gong)應(ying)(ying)鏈(lian)采(cai)購(gou)管(guan)(guan)理(li)能最大(da)限度的降低(di)庫存(cun)，減少采(cai)購(gou)成本。對(dui)于(yu)生(sheng)鮮(xian)農(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)而言，供(gong)(gong)應(ying)(ying)鏈(lian)采(cai)購(gou)的電子商(shang)務化能夠實現供(gong)(gong)應(ying)(ying)鏈(lian)上所有(you)企業(ye)(ye)資源的統一調(diao)控，使企業(ye)(ye)風險大(da)大(da)降低(di)，使生(sheng)鮮(xian)農(nong)(nong)(nong)(nong)產(chan)品(pin)(pin)的市(shi)場(chang)(chang)競爭力(li)得到提升。