為解(jie)決(jue)線上(shang)生鮮農(nong)產(chan)(chan)品(pin)(pin)?同(tong)(tong)質化(hua)嚴重(zhong)，毛(mao)(mao)利(li)潤不高的(de)(de)問題，電子(zi)商(shang)務企業需要(yao)對所售產(chan)(chan)品(pin)(pin)進(jin)行歸總分(fen)類，跳出市(shi)場上(shang)生鮮農(nong)產(chan)(chan)品(pin)(pin)同(tong)(tong)質化(hua)嚴重(zhong)的(de)(de)框架，建立一套面對不同(tong)(tong)消費(fei)群體的(de)(de)產(chan)(chan)品(pin)(pin)分(fen)區機制，從消費(fei)者層級需求(qiu)分(fen)析，確定(ding)(ding)不同(tong)(tong)農(nong)產(chan)(chan)品(pin)(pin)的(de)(de)市(shi)場采(cai)購計劃(hua)和市(shi)場定(ding)(ding)價，增加(jia)并豐(feng)富生鮮農(nong)產(chan)(chan)品(pin)(pin)的(de)(de)品(pin)(pin)類厚度，擺脫市(shi)場同(tong)(tong)質化(hua)，提高生鮮農(nong)產(chan)(chan)品(pin)(pin)的(de)(de)毛(mao)(mao)利(li)潤，為電子(zi)商(shang)務企業獲得(de)更(geng)多的(de)(de)利(li)潤。

對于消(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)(fei)者(zhe)層(ceng)級需(xu)求(qiu)調(diao)(diao)(diao)查來說，可(ke)以從這幾個途(tu)徑來實現：一是采(cai)用(yong)(yong)抽樣(yang)調(diao)(diao)(diao)查的(de)(de)方(fang)式(shi)(shi)對生鮮電商平臺的(de)(de)消(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)(fei)群體進(jin)行分(fen)析(xi)，研(yan)究消(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)(fei)者(zhe)購(gou)買(mai)生鮮農產品的(de)(de)需(xu)求(qiu)；二是采(cai)用(yong)(yong)隨(sui)機抽樣(yang)調(diao)(diao)(diao)查方(fang)式(shi)(shi)對不(bu)(bu)同(tong)區域內的(de)(de)消(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)(fei)群體進(jin)行分(fen)析(xi)，掌(zhang)握不(bu)(bu)同(tong)區域內不(bu)(bu)同(tong)消(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)(fei)筒體的(de)(de)消(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)(fei)習慣及(ji)特點；三是使(shi)用(yong)(yong)大數(shu)據分(fen)析(xi)法分(fen)析(xi)電子商務(wu)后(hou)臺客戶信(xin)息，總結消(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)(fei)者(zhe)的(de)(de)消(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)(fei)額度、消(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)費(fei)(fei)(fei)(fei)偏好(hao)等。