由于我國(guo)生(sheng)(sheng)(sheng)鮮(xian)農(nong)(nong)產(chan)品(pin)(pin)?的(de)(de)產(chan)地與價(jia)格都存在不(bu)同，企(qi)業在選擇(ze)供(gong)(gong)(gong)應(ying)商時需要(yao)考慮到較多的(de)(de)因(yin)素，包括(kuo)產(chan)品(pin)(pin)價(jia)格、產(chan)品(pin)(pin)質量、物流成本，等(deng)等(deng)，而(er)我國(guo)現(xian)有(you)(you)的(de)(de)生(sheng)(sheng)(sheng)鮮(xian)農(nong)(nong)產(chan)品(pin)(pin)的(de)(de)供(gong)(gong)(gong)應(ying)商多而(er)雜，主要(yao)由分散的(de)(de)農(nong)(nong)戶和(he)個(ge)體來提供(gong)(gong)(gong)，而(er)且生(sheng)(sheng)(sheng)鮮(xian)農(nong)(nong)產(chan)品(pin)(pin)的(de)(de)供(gong)(gong)(gong)應(ying)商與其他(ta)電商產(chan)品(pin)(pin)的(de)(de)供(gong)(gong)(gong)應(ying)商相比，選擇(ze)起來具有(you)(you)更(geng)大的(de)(de)難度(du)。市(shi)場中現(xian)有(you)(you)具有(you)(you)生(sheng)(sheng)(sheng)產(chan)加工(gong)能力(li)的(de)(de)供(gong)(gong)(gong)應(ying)商以及具有(you)(you)批發能力(li)的(de)(de)供(gong)(gong)(gong)應(ying)商，這些供(gong)(gong)(gong)應(ying)商一般供(gong)(gong)(gong)貨(huo)還(huan)是集中在乳制品(pin)(pin)、速凍(dong)食品(pin)(pin)類，也(ye)供(gong)(gong)(gong)應(ying)肉、河海(hai)鮮(xian)、蛋、果蔬類，供(gong)(gong)(gong)應(ying)的(de)(de)產(chan)品(pin)(pin)品(pin)(pin)類齊全，物流配送能力(li)強度(du)高，且供(gong)(gong)(gong)應(ying)的(de)(de)穩定(ding)性較好，但仍然無法(fa)滿足龐(pang)大的(de)(de)消費群(qun)體。

考慮(lv)到農(nong)戶或個體的(de)(de)(de)生鮮(xian)農(nong)產(chan)(chan)品(pin)價格但品(pin)類單一(yi)的(de)(de)(de)問題，一(yi)般會選擇多家供(gong)應(ying)商進行采購(gou)。分散的(de)(de)(de)采購(gou)增(zeng)加(jia)(jia)(jia)了供(gong)應(ying)鏈中(zhong)的(de)(de)(de)物流(liu)環(huan)節，延長(chang)了農(nong)產(chan)(chan)品(pin)從生產(chan)(chan)到消費者手(shou)中(zhong)的(de)(de)(de)時間，使得降低(di)了供(gong)應(ying)鏈的(de)(de)(de)整(zheng)體反應(ying)速(su)度，同時對于(yu)中(zhong)間的(de)(de)(de)物流(liu)環(huan)節，分散采購(gou)也增(zeng)加(jia)(jia)(jia)了物流(liu)的(de)(de)(de)運輸成本，生鮮(xian)農(nong)產(chan)(chan)品(pin)的(de)(de)(de)運輸部分需(xu)要(yao)冷(leng)鏈運輸，我國現有產(chan)(chan)地和銷(xiao)地不一(yi)致的(de)(de)(de)情況無形中(zhong)增(zeng)加(jia)(jia)(jia)了企業成本。