由于我國生(sheng)鮮(xian)(xian)農(nong)產(chan)(chan)(chan)品(pin)(pin)?的(de)產(chan)(chan)(chan)地與價(jia)格都(dou)存在(zai)(zai)不同，企業在(zai)(zai)選(xuan)擇(ze)供(gong)(gong)(gong)(gong)應(ying)商(shang)(shang)時需要(yao)考慮到較多的(de)因素(su)，包括產(chan)(chan)(chan)品(pin)(pin)價(jia)格、產(chan)(chan)(chan)品(pin)(pin)質量、物(wu)流成本，等等，而(er)我國現有(you)的(de)生(sheng)鮮(xian)(xian)農(nong)產(chan)(chan)(chan)品(pin)(pin)的(de)供(gong)(gong)(gong)(gong)應(ying)商(shang)(shang)多而(er)雜，主(zhu)要(yao)由分散的(de)農(nong)戶(hu)和個體來(lai)提供(gong)(gong)(gong)(gong)，而(er)且生(sheng)鮮(xian)(xian)農(nong)產(chan)(chan)(chan)品(pin)(pin)的(de)供(gong)(gong)(gong)(gong)應(ying)商(shang)(shang)與其他電商(shang)(shang)產(chan)(chan)(chan)品(pin)(pin)的(de)供(gong)(gong)(gong)(gong)應(ying)商(shang)(shang)相比(bi)，選(xuan)擇(ze)起來(lai)具(ju)有(you)更大(da)的(de)難度。市場(chang)中(zhong)(zhong)現有(you)具(ju)有(you)生(sheng)產(chan)(chan)(chan)加工能(neng)力(li)的(de)供(gong)(gong)(gong)(gong)應(ying)商(shang)(shang)以及具(ju)有(you)批發(fa)能(neng)力(li)的(de)供(gong)(gong)(gong)(gong)應(ying)商(shang)(shang)，這些供(gong)(gong)(gong)(gong)應(ying)商(shang)(shang)一(yi)般供(gong)(gong)(gong)(gong)貨還是集中(zhong)(zhong)在(zai)(zai)乳制品(pin)(pin)、速(su)凍(dong)食(shi)品(pin)(pin)類，也供(gong)(gong)(gong)(gong)應(ying)肉、河海鮮(xian)(xian)、蛋(dan)、果(guo)蔬類，供(gong)(gong)(gong)(gong)應(ying)的(de)產(chan)(chan)(chan)品(pin)(pin)品(pin)(pin)類齊全(quan)，物(wu)流配送(song)能(neng)力(li)強度高(gao)，且供(gong)(gong)(gong)(gong)應(ying)的(de)穩定(ding)性較好，但仍然無法滿足龐大(da)的(de)消費(fei)群體。

考慮到農戶(hu)或個體的(de)生鮮(xian)農產品(pin)價格但品(pin)類單一的(de)問題，一般會選擇多家供(gong)(gong)(gong)應商進行采(cai)購。分散的(de)采(cai)購增加了(le)供(gong)(gong)(gong)應鏈中的(de)物(wu)流環(huan)節(jie)，延長(chang)了(le)農產品(pin)從生產到消費(fei)者(zhe)手中的(de)時(shi)間，使得降低了(le)供(gong)(gong)(gong)應鏈的(de)整體反應速度(du)，同時(shi)對于中間的(de)物(wu)流環(huan)節(jie)，分散采(cai)購也增加了(le)物(wu)流的(de)運輸(shu)成本(ben)，生鮮(xian)農產品(pin)的(de)運輸(shu)部分需要(yao)冷鏈運輸(shu)，我國現有(you)產地(di)和銷地(di)不一致的(de)情(qing)況無形中增加了(le)企業(ye)成本(ben)。