由(you)于我國生鮮農(nong)產(chan)(chan)品(pin)(pin)(pin)?的(de)(de)(de)(de)產(chan)(chan)地與價格(ge)都(dou)存在不同，企業在選擇供(gong)(gong)(gong)(gong)(gong)(gong)應(ying)(ying)商(shang)(shang)時需要考慮到(dao)較多的(de)(de)(de)(de)因素，包括產(chan)(chan)品(pin)(pin)(pin)價格(ge)、產(chan)(chan)品(pin)(pin)(pin)質量(liang)、物流(liu)成本，等(deng)等(deng)，而我國現有的(de)(de)(de)(de)生鮮農(nong)產(chan)(chan)品(pin)(pin)(pin)的(de)(de)(de)(de)供(gong)(gong)(gong)(gong)(gong)(gong)應(ying)(ying)商(shang)(shang)多而雜，主要由(you)分散的(de)(de)(de)(de)農(nong)戶和(he)個體來(lai)提(ti)供(gong)(gong)(gong)(gong)(gong)(gong)，而且生鮮農(nong)產(chan)(chan)品(pin)(pin)(pin)的(de)(de)(de)(de)供(gong)(gong)(gong)(gong)(gong)(gong)應(ying)(ying)商(shang)(shang)與其他電商(shang)(shang)產(chan)(chan)品(pin)(pin)(pin)的(de)(de)(de)(de)供(gong)(gong)(gong)(gong)(gong)(gong)應(ying)(ying)商(shang)(shang)相比(bi)，選擇起來(lai)具(ju)有更(geng)大(da)(da)的(de)(de)(de)(de)難度(du)。市場(chang)中(zhong)(zhong)現有具(ju)有生產(chan)(chan)加工(gong)能力(li)的(de)(de)(de)(de)供(gong)(gong)(gong)(gong)(gong)(gong)應(ying)(ying)商(shang)(shang)以(yi)及具(ju)有批發能力(li)的(de)(de)(de)(de)供(gong)(gong)(gong)(gong)(gong)(gong)應(ying)(ying)商(shang)(shang)，這些供(gong)(gong)(gong)(gong)(gong)(gong)應(ying)(ying)商(shang)(shang)一(yi)般供(gong)(gong)(gong)(gong)(gong)(gong)貨還是集(ji)中(zhong)(zhong)在乳制品(pin)(pin)(pin)、速凍食品(pin)(pin)(pin)類(lei)(lei)，也(ye)供(gong)(gong)(gong)(gong)(gong)(gong)應(ying)(ying)肉、河(he)海鮮、蛋、果蔬類(lei)(lei)，供(gong)(gong)(gong)(gong)(gong)(gong)應(ying)(ying)的(de)(de)(de)(de)產(chan)(chan)品(pin)(pin)(pin)品(pin)(pin)(pin)類(lei)(lei)齊全，物流(liu)配送能力(li)強度(du)高，且供(gong)(gong)(gong)(gong)(gong)(gong)應(ying)(ying)的(de)(de)(de)(de)穩定性較好，但仍然無(wu)法(fa)滿足(zu)龐(pang)大(da)(da)的(de)(de)(de)(de)消費(fei)群體。

考(kao)慮到(dao)農(nong)戶或個體的(de)(de)生(sheng)鮮(xian)農(nong)產(chan)品(pin)價格(ge)但品(pin)類單(dan)一(yi)(yi)的(de)(de)問題，一(yi)(yi)般會選擇多家供應商進行采購(gou)。分(fen)散的(de)(de)采購(gou)增(zeng)加(jia)了(le)供應鏈(lian)中(zhong)(zhong)的(de)(de)物(wu)流(liu)環節，延長了(le)農(nong)產(chan)品(pin)從生(sheng)產(chan)到(dao)消費者手中(zhong)(zhong)的(de)(de)時間(jian)，使得降低了(le)供應鏈(lian)的(de)(de)整體反應速度，同時對于中(zhong)(zhong)間(jian)的(de)(de)物(wu)流(liu)環節，分(fen)散采購(gou)也增(zeng)加(jia)了(le)物(wu)流(liu)的(de)(de)運(yun)(yun)輸(shu)成本(ben)，生(sheng)鮮(xian)農(nong)產(chan)品(pin)的(de)(de)運(yun)(yun)輸(shu)部分(fen)需(xu)要(yao)冷鏈(lian)運(yun)(yun)輸(shu)，我國現有產(chan)地和銷地不(bu)一(yi)(yi)致的(de)(de)情況無形中(zhong)(zhong)增(zeng)加(jia)了(le)企業成本(ben)。