由(you)于(yu)我國生(sheng)鮮(xian)(xian)農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)?的(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)地與價格都存在不同，企業在選擇(ze)供(gong)(gong)(gong)應(ying)(ying)商(shang)(shang)(shang)時需要考(kao)慮到較多的(de)(de)(de)(de)(de)(de)因素，包(bao)括產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)價格、產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)質量、物流成本，等等，而(er)我國現有(you)的(de)(de)(de)(de)(de)(de)生(sheng)鮮(xian)(xian)農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)供(gong)(gong)(gong)應(ying)(ying)商(shang)(shang)(shang)多而(er)雜，主要由(you)分(fen)散的(de)(de)(de)(de)(de)(de)農(nong)戶和個體(ti)來提(ti)供(gong)(gong)(gong)，而(er)且(qie)生(sheng)鮮(xian)(xian)農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)供(gong)(gong)(gong)應(ying)(ying)商(shang)(shang)(shang)與其他電商(shang)(shang)(shang)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)供(gong)(gong)(gong)應(ying)(ying)商(shang)(shang)(shang)相比，選擇(ze)起來具有(you)更大(da)(da)的(de)(de)(de)(de)(de)(de)難度。市場中(zhong)現有(you)具有(you)生(sheng)產(chan)(chan)(chan)(chan)加(jia)工能(neng)力(li)(li)的(de)(de)(de)(de)(de)(de)供(gong)(gong)(gong)應(ying)(ying)商(shang)(shang)(shang)以及(ji)具有(you)批(pi)發能(neng)力(li)(li)的(de)(de)(de)(de)(de)(de)供(gong)(gong)(gong)應(ying)(ying)商(shang)(shang)(shang)，這些供(gong)(gong)(gong)應(ying)(ying)商(shang)(shang)(shang)一(yi)般供(gong)(gong)(gong)貨還是(shi)集中(zhong)在乳(ru)制(zhi)品(pin)(pin)(pin)(pin)(pin)、速凍食品(pin)(pin)(pin)(pin)(pin)類(lei)，也供(gong)(gong)(gong)應(ying)(ying)肉、河海鮮(xian)(xian)、蛋、果蔬(shu)類(lei)，供(gong)(gong)(gong)應(ying)(ying)的(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)類(lei)齊全(quan)，物流配送能(neng)力(li)(li)強度高(gao)，且(qie)供(gong)(gong)(gong)應(ying)(ying)的(de)(de)(de)(de)(de)(de)穩定性(xing)較好，但仍然無法滿(man)足(zu)龐(pang)大(da)(da)的(de)(de)(de)(de)(de)(de)消費群體(ti)。

考慮(lv)到農(nong)(nong)戶(hu)或個體的(de)生鮮農(nong)(nong)產(chan)(chan)品價格(ge)但(dan)品類(lei)單一(yi)的(de)問題，一(yi)般會選(xuan)擇多家供(gong)應商進行(xing)采購(gou)。分(fen)(fen)散的(de)采購(gou)增加(jia)了(le)供(gong)應鏈中(zhong)的(de)物(wu)流環(huan)節，延長了(le)農(nong)(nong)產(chan)(chan)品從生產(chan)(chan)到消(xiao)費者手(shou)中(zhong)的(de)時(shi)間，使得(de)降低(di)了(le)供(gong)應鏈的(de)整體反應速(su)度，同時(shi)對于中(zhong)間的(de)物(wu)流環(huan)節，分(fen)(fen)散采購(gou)也增加(jia)了(le)物(wu)流的(de)運(yun)輸(shu)(shu)成本(ben)，生鮮農(nong)(nong)產(chan)(chan)品的(de)運(yun)輸(shu)(shu)部分(fen)(fen)需要(yao)冷(leng)鏈運(yun)輸(shu)(shu)，我國現有(you)產(chan)(chan)地(di)和銷地(di)不一(yi)致的(de)情況無形中(zhong)增加(jia)了(le)企業成本(ben)。